Redefining GBS Success: Metrics That Drive Real Value
Ever felt bogged down by charts and spreadsheets that just don’t make sense? Or maybe you’ve been stuck in meeting after meeting, discussing metrics that don’t reflect the hard work your team puts in? You’re not alone. Many folks in shared services share similar frustrations. The good news? We’re about to redefine what success looks like for Global Business Services (GBS). In my 20+ years in the outsourcing and offshoring industry, I’ve seen how often businesses miss the mark when it comes to measuring GBS success. It’s not about the number of contracts signed or the hours reduced. It’s about the real impact you have on the organization, on the people, and on the process. Understanding Metrics That Matter Let’s kick off with the basics. What metrics truly reflect value in GBS? Here’s a hint: it’s not just about efficiency. It’s about effectiveness, engagement, and outcomes. 1. Customer Satisfaction Scores Imagine this: You’re delivering a project, you’ve hit all the deadlines, but when you check in with your stakeholders, they don’t feel satisfied. Ouch! Customer satisfaction scores are vital. They’re your reality check. Craft surveys to gauge how well you’re meeting customer needs. Look for patterns over time. Are there recurring issues? Address them fast! 2. Process Optimization Metrics What’s the point of streamlined processes if no one understands them? Don’t just track how quickly tasks are done. Dive deeper. Track the time taken to complete tasks before and after changes. Measure the error rates in processes—less error = more efficiency. Gather feedback from the team on how these processes feel. If they find it convoluted, so will your clients. 3. Employee Engagement Scores Happy employees equal happy customers. It’s that simple. So, how do we measure this? Regularly conduct employee satisfaction surveys. Monitor turnover rates. Are people leaving? If so, find out why. Track participation in initiatives designed to uplift the workforce. 4. Financial Metrics Let’s not forget the numbers. But not just the usual financial reports. Look at the bigger picture. Cost savings should be tracked, yes, but also how those savings are being reinvested into your processes. Revenue growth associated with GBS initiatives can be a great indicator of success. 5. Innovation Metrics How innovatively is your GBS operating? Metrics here could include: Number of new solutions implemented. Time taken to deliver these solutions. Adoption rates among users. The Human Factor in GBS Success Let’s shift gears a bit. We’ve chatted about numbers and figures, but underpinning every successful metric you track is a vital element: your team. Real success comes not only from processes but from the people behind them. Think of GBS as a vibrant ecosystem where each role matters. Associates to process experts, everyone plays a part. Nurturing a Culture of Accountability When each team member understands their role in the broader picture, accountability flourishes. Foster this culture by: Setting clear objectives and KPIs. Hosting regular check-ins to discuss progress and hurdles. Creating Feedback Loops How many times have you felt unheard in a meeting? It’s disheartening, right? Create regular feedback loops within your team to ensure everyone feels engaged. Use tools to gather input anonymously. Encourage open forums to discuss feedback promptly. Aligning with Organizational Goals At the end of the day, the success of GBS isn’t standalone. It should align with the broader objectives of your organization. Take time to understand the organization’s strategic goals. Are you increasing digital transformation efforts? Then ensure your metrics reflect progress in that area. Mapping Metrics to Objectives Once you know the goals, map your metrics to address these objectives: Link customer satisfaction scores to customer retention rates. Show how employee engagement boosts productivity metrics. Real-Life Examples of GBS Transformation Let’s bring this to life with some relatable stories. A leading financial services firm I worked with altered its approach entirely. Instead of focusing solely on cost savings in its GBS operations, they shifted to a value-driven framework. The result? They noticed: 47% increase in customer satisfaction scores. 35% reduction in process errors. Double the engagement in employee-led initiatives. These numbers are not just data; they’re a reflection of a successful culture that values each piece of the puzzle. Conclusion: The Future is Value-Driven If there’s one takeaway from this discussion, it’s this: Don’t fall into the trap of simply counting hours or contracts. Focus on the value your GBS initiatives create. It’s about making connections, understanding needs, and delivering outcomes that genuinely matter. As we reshape our approach to measuring success in GBS, let’s keep evolving. Curious about more insights and transformational strategies? Check out the THEGBSEDGE blog, which dives deep into shared services topics that will elevate your understanding and drive success in your journey. Here’s to redefining GBS success—together!
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